Our principle objectives are Education, Communication and Representation: 

• communication with the industry to keep it fully informed of developments, trends and changes. 

• developing the future of the industry by facilitating better business practices and creating an environment which improves profitability and increases market share. 

• guarding the industry from restrictive regulations or other outside threats. 

The Association holds an annual conference and meetings are held also by interest sub-groups and by regional groupings of members.