Congratulations to the all the entrants, finalists and especially the winners of this years NZ Gardener Marketing Awards. The competition this year was popular with a near record 125 entries, and a very apparent lift in quality and commitment. There was a notable increase in entries for e-newsletters, websites and very high quality commercial catalogues.
The awards were presented by
new NZ Gardener Editor Jo McCarroll at the Annual Awards Dinner
held at The Great Hall in Christchurch.
The results for 2010 are:
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Best Printed Advertisement - Retail |
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Finalist |
Nichols Garden Group |
Winter Gardening Wonders |
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Highly Commended |
Nichols Garden Group |
Living & Giving |
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Winner |
Nichols Garden Group |
Get Berried |
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Judges said: ‘This advert has a strong catchy headline, with great visual impact and a strong call to action” |
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Best Printed Advertisement - Supply |
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Finalist |
Yates NZ |
Everything You Need to Grow Great Tomatoes |
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Finalist |
Tharfield Nursery |
Avocados – Guacamole on tap |
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Winner |
Tui Products |
The Very Best in Plant Protection |
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Judges said: “The key success factors were the strong original headline and the provision of data on success outcomes” |
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Best Audio [radio] Advertisement |
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Finalist |
Paeroa Garden Centre |
Aug '09 Harry the Health Food Hero |
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Finalist |
Tui Products |
Spud It |
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Winner |
Yates NZ |
Give It a Grow with Hamish 1 |
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Best Television Advertisement |
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Winner |
Palmers Franchise Systems |
December – Christmas Gift Giving |
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Best Plant Label |
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Finalist |
Ambrosia Nurseries |
Viburnum davidii |
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Finalist |
Annton Nursery |
Hebe Marilyn Monroe |
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Winner |
Tharfield Nursery |
Strawberry Baby Pink |
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Judges said: ‘All these labels scored highly and were separated by just two points. The quality and standard of information is superb’ |
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Best Point of Sale Material |
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Highly Commended |
Tui Products |
Shelf talkers, posters & banners |
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Winner |
Yates NZ |
Give It a Grow with Hamish starter pack & display unit |
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Judges said: ‘The human element with the friendly face engaged our interest” |
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Best Newsletter |
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Highly Commended |
Naturally Native NZ Plants |
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Winner |
Mitre 10 Mega Nelson |
printed |
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Judges said: ‘This is lovely visually with interesting topics.’ |
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Best Website |
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Finalist |
Allenton Nurseries |
allenton.co.nz |
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Finalist |
Ambrosia Nurseries |
gardeningsolutionz.co.nz |
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Finalist |
Blueskin Nurseries |
blueskinnurseries.co.nz |
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Finalist |
Southern Woods Tree Nursery |
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Winner |
Tui Products |
nzgrowoff.co.nz |
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Winner |
Tui Products |
tuigarden.co.nz |
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This category saw the greatest increase in entries and the quality of each of the finalists was outstanding, with only one point deciding the winners. |
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Best Commercial Catalogue |
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Finalist |
Liner Plants |
2009 |
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Finalist |
Waimea Nurseries |
Product Catalogue & Growing Guide 2009/10 |
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Highly Commended |
Yates NZ |
Sales/product catalogue |
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Winner |
Allenton Nurseries |
60th edition trade catalogue |
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Judges said: ‘Superb quality of information with excellent photography.’ |
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Best Consumer Catalogue/Brochure |
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Finalist |
Palmers |
May 09 Mothers Day |
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Finalist |
The Garden Depot |
Winter catalogue 2009 |
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Highly Commended |
The Company Shed |
Mail Order catalogue 2010 |
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Winner |
Yates NZ |
How to Grow brochure |
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Judges said: ‘This is a well formatted and useful brochure for the new or established gardener.’ |
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Best Direct Marketing Campaign |
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Finalist |
The Garden Depot |
NZ Post direct mail |
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Winner |
Tui Products |
NZ Schools Grow Off |
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Judges said “This was a complete package with highly effective visuals and excellent market performance” |
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Best Marketing Campaign |
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Finalist |
Tui Products |
The Great NZ Grow Off |
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Finalist |
Yates NZ |
Give it a Grow with Hamish |
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Winner |
Trents Nursery |
Waterwize |
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Judges said: ‘A well integrated marketing campaign engaging the end user with a strong call to action. Supported by consumer friendly information.’ |
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Trophies |
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George Rainey Trophy – best overall advertisement |
Nichols Garden Group |
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DJ Liddle Award – excellence in retail advertising |
Nichols Garden Group – Get Berried |
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David Goudie Trophy – excellence in marketing |
Tui Products – Great NZ Grow Off |
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Ces Wallis Trophy – best marketing campaign |
Trents Nursery - Waterwize |
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