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Safer Gardening - Legionnaires' Disease
Go Gardening Spring Television Advertising
It is exciting times for the Nursery & Garden Industry Association and its members, with the confirmation of the first block of advertisers for the spring 'Go Gardening' launch in September.
The TV Discover™ consumer campaign aims to excite, stimulate and deliver foot traffic and sales to our retailer members (and associated member products) and we are delighted to announce the collaboration of our launch advertisers Tui, Zealandia Horticulture and Seasol who together will deliver a great spring theme around growing vegetables.
We have received great enthusiasm and support in the marketplace and continue to have discussions with many possible advertisers. We would like to thank Tui, Zealandia and Seasol for being the inaugural advertisers and getting behind the associations goals to grow the green life market and our member’s share of it.
We'll have two ads running on TV1 & TV2 from 25 September to 20 November and this Tui, Zealandia and Seasol campaign joins Go Gardening's own advertisement that will highlight the benefits of gardening, shopping with our members and the new Go Gardening magazine.
It's an exciting development and one that will see us work to get people into stores ... and plants and products into gardens and home.
More information about the upcoming consumer campaign and how our retail members can support it will be released in the near future.
John Liddle
